Sunday, September 11, 2011

Singapore Airlines: Slow to board the social media flight?

I might be slow here but I only read in The Business Times recently that SIA took over an unofficial facebook page. Apparently, the SIA facebook page was originally set up by fans and had almost 100,000 members.


Until almost two years ago, I didn't really know what was social media. OK, I heard of blogs, which I thought was a classy bog, and Twitter, which I thought was a noisy chatroom, and